Back as COUNTER

The new COUNTER 

(formally known as Beautycounter)

launched last week with 19 products. 

15 returning fan-faves. 

4 NEW products.  

Every product prioritizes both safety and performance. We don't have room for “pretty good" in this new assortment, so we can expect only the best products and formulations will make the cut.

Many of the same formulas we loved and missed are returning, and a couple of our favorites got an upgrade making the wait for this launch oh-so-worth-it. There will be a phased relaunch of additional products (the focus is on the top 50 best sellers), so even if your fav didn't make the cut, keep your eye out for future launches.

Before you shop, please check out all the info below on the new products & how to shop with me!

Here are the 19 products making an appearance now...

your favorite clean anti-aging line Countertime is back - same loved formulas, new look!

• cleansing oil

• essence

• NEW! retinatural+ super serum (powerhouse blend of three retinol alternatives)

• antioxidant soft cream

• supreme cream

• eye cream

The Countermatch line got a major upgrade, and is now Counterglow✨ — packed with hyaluronic acid, squalene and rainbow algae for allll the hydration. made for normal to dry skin types.

• NEW! silky skin cleanser

• NEW! hyaluronic moisture mist

• NEW! tri-luronic hydrating serum

• UPGRADED! adaptive moisture lotion

  
  

  The flawless makeup staples we missed!

• dew skin tinted moisturizer w/ spf 20 : same formula, 8 shades

• skin twin foundation : same formula, 27 shades

• sheer genius conditioning lipsticks : same formula, 8 shades

  
  

  And, of course, some of our clean cult-favs are back, just with a new look 

• all bright c serum

• overnight resurfacing peel

• brightening facial oil

• glow cleansing balm (best ever, IYKYK)

• clear pore cleanser for acne-prone or oily skin

• sheer defense spf 25 face sunscreen – Non-greasy with no white cast! Literally the best.

Everything has been reimagined and simplified with Counter. I think you're going to love these upgrades to the new loyalty program.

When you create your account and make your first purchase, you will have the chance to opt in to our free loyalty program. 

Earn $15 in shop credit for every $200 spent (there will be a tracker on your account) Free birthday gift!

Free shipping on all orders $50+ (YAY!)

Refer a friend — give 10% off, earn $10 in product credit if your friend spends $100 

Exclusive perks throughout the year!

You can shop through my personal affiliate link

. You can click the link below to get started. If you ever lose my link, you can message me or search my name “Becky Premock” at checkout.

Please make sure you see my name on the banner at the top of your screen OR see my name at checkout before placing your order to ensure your order gets attributed to me.

I am always so grateful when you choose to shop with me!

SHOP WITH BECKY